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The Who, Why, What, and How of Digital Marketing

The Who

Marketing was and its always going to be about connecting with the right people at the right time and in today's normal, that means that you need to connect with people where they are already spending their time, in this case online.

Digital marketing is vital for your business and brand awareness, because nowadays every brand has their website and if they dont they at least have their own social media or digital ad strategy.

Digital access to information online is all over the world, people use their smartphones, tablets, laptops and even their smart watches to connect to the world and find all kinds of information no matter where they are.


The big reasons for making digital marketing a part of your company or business is to reach your target audience and in order to do that, you first need to know exactly who that is, and once you know who you want to reach, you can start by creating a marketing plan.

The What

There is no denying that data plays a very important role in marketing and digital marketing as well.

You may ask, why is that? Data gives you insights into what is working for you and what is not when it comes to reaching your target audience or the people who want to buy your service.

Digital marketing allows you to call yourself an expert in your field.In other words you can leverage your digital resources to share your knowledge and information in this field and nowhere else does this work as well as on your website and social media

Your website is a great tool for letting people know about your company and also your website helps you drive your marketing strategy.

Did you know that 30% of digital users ages 40-60 use social networking sites for various product and service research?

Digital marketing offers you the opportunity to be different,think big, express your thoughts and go beyond your website.

The Why

According to pew research the “constant” internet usage among adults increased by 5% in just the last three years and although that is a big increase, the way people shop and buy stuff really changed through the years, meaning that offline marketing is not as effective as it used to be, for the reason that people are buying things online all over the world.

For the reason that digital marketing has so many options and various strategies, you can always get as creative as you want and experiment with a variety of marketing tactics.

Digital marketing is defined by the use of different digital tactics and channels to connect with customers where they spend much of their time, on the internet.


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