Have you ever thought about which one is Right for Your Business?
In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what it actually is. This thinking sometimes limits the scope and opportunity that the complete Digital Marketing landscape can actually offer. So, here is a guide that explains in detail what “Digital Marketing” is and helps us understand what it can do for your business!
You need to know how digital marketing works and familiarise yourself with the types of opportunities that are available for your business. This article will help improve your knowledge.
1. Search Engine Marketing & PPC
Search Engine Marketing (SEM) is one of the most primary types of Digital Marketing activities that help businesses gain market share online via Ads on search engines such as Google.
SEM includes Search Engine Optimization (SEO) and paid advertisements on search engines.
Unpaid SEM is SEO while Paid SEM is PPC.
PPC is one of the speediest types of Digital Marketing channels that drives targeted traffic to your web pages and related services. The fastest and most economical way to reach your target audience, we use PPC advertising to drive traffic from the search engines, social media platforms and various marketing channels like online display advertising or affiliate programs.
2. Search Engine Optimization (SEO)
SEO is the process of Designing and Implementing the digital marketing to create, maintain, evaluate and improve website pages for the search engines. SEO helps businesses provide their digital presence through online mediums that are widely accepted as a source of information about products, services and brands.
Unlike other types of digital marketing activities, with Search Engine Optimization you can directly impact your site’s ranking in the unpaid “organic” search lists by increasing visibility and reach. You can measure your progress with analytics tools that help determine what works and what doesn’t work when it comes to SEO traffic.
3. Social Media Marketing (SMM)
Social Media Marketing is a different kind of digital marketing that helps marketers advance their brand image in the most powerful and trendy manner. It has now become the most popular way of promoting businesses, brands and products to consumers. Social media marketing is used for optimising online brand awareness, interaction with customers, building relationships with them and offering useful content for the better understanding of your business.
4. Email Marketing
Email marketing is one of the oldest types of Digital Marketing that is still highly contemporary and fruitful. Marketers use emails for developing relationships with their potential and existing customers that help them generate leads and ensure their conversions. However, to build a memorable relationship with your audience and offer better customer support, you need to begin emailing strategically.
5. Content Marketing
Content Marketing is one of the most important types of Digital Marketing that revolve around the management and execution of different written, engaging, downloadable and visual Digital Media Content. Our Content Marketing department helps you to target your customers with greater precision through well-crafted online articles by leveraging the latest trends in your industry.
We can see the importance of knowing the different types of Digital Marketing Channels. Without it, even if we do have a good strategy in place, we will not be able to utilise the channels in the best possible way. This is why it is crucial to understand the basics of Digital Marketing Channels before getting into creating strategies that would help you achieve your business goals.
