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Pay per Click Advertising

What is Pay-Per-Click?

Looking for a new way to earn money from your website or blog? PPC advertising is a cost-effective way to generate leads, increase sales, and get noticed.

The pay-per-click model is an online advertising model in which an advertiser pays a publisher (typically Google or Facebook) every time the advertisement link is “clicked” on.

The main advantage of PPC advertising is that the actual cost of reaching clients and potential customers may be lower than with other forms of advertising.

Pay-per-click advertising is also known as PPC, and uses a simple formula. You pay for each time someone clicks on your ad. In search engines, online ads (also known as sponsored links) only appear when someone searches for a keyword related to the product or service being advertised.

Investing in relevant keywords can result in a higher number of clicks and, eventually, higher profits. Therefore, companies that rely on pay-per-click advertising models research and analyse the keywords most applicable to their products or services.

The PPC model is considered to be beneficial for both advertisers and publishers.

PPC advertising is a great way to reach customers who are actively looking for your product or service. The model offers an opportunity to advertise products or services to a specific audience based on their search query.

Pay-Per-Click Models

Pay-per-click ad pricing is based on the flat rate model or bid-based model.

1. Flat-rate model

Flat rate pay-per-click is the easiest PPC method for advertisers, who only have to pay a fixed amount of money for each click. The main benefit for publishers is, however, more related to the cost per action -when the advertiser pays for the actual conversion.

2. Bid-based model

In the bid-based model, each advertiser makes a bid with a maximum amount of money they are willing to pay for an advertising spot. Then, a publisher undertakes an auction using automated tools. An auction is run whenever a visitor triggers the ad spot.


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