Is mobile the future of advertising and marketing?
They knew that mobile would be king, and that consumers would be spending more time on their phones than ever before. They knew that advertisers would have to adapt to this trend or fall behind. And they knew that it was possible for a single company to master the art and science of mobile advertising across all major platforms—and that's exactly what we've done here at Perigee.
For instance, eMarketer predicted the mobile ad spend to increase by 20,7% in 2020 compared to 2019, which accounts for nearly $105.34 billion. Well, it was predicted that by the end of 2020, mobile ads would make two-thirds of all digital ad spend. That's actually almost 70%. But here's the thing: that prediction came out in 2015. And guess what? It happened! So if you're wondering whether the future is bright for mobile ads, well… it is.
Mobile advertising is just getting started.
As the industry matures, the metrics used to measure its success will change, and we'll see some new trends emerge. For example, location-based campaigns are already a major focus for marketers. Every smartphone is equipped with GPS which enables geo-tracking. Marketers use GPS location data from smartphones and mobile devices (tablets, smartwatches) to send hyper-local content to consumers. Location-based advertising allows targeting consumers geographically not only by GPS but also by country, city, zip code, area, and state and other criteria.
Smarty ads has collected some data about location-targeted ad spend:
As people actively cling to mobile technologies, especially during the pandemics, the future of mobile advertising remains shiny. According to the trends, even when the lockdown comes to an end, it’s unlikely that people will change their online behaviour drastically. This, in turn, provides media-buyers with great advertising opportunities.
The good news is that mobile advertising is growing at a pace that no other industry can match. According to a report by PWC, global revenue from this segment will reach $31 billion by 2020. This growth has been driven by many factors including:
-Increased use of smartphones and tablets for shopping;
-Higher adoption of apps;
-Higher spend on eCommerce ads;
-Increased investment in programmatic media buying for mobile devices;
-Growing demand for location-based services such as GPS navigation or location-specific ads/offers/deals etc.