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What is Search Advertising and How Does it Work?

Search advertising is a powerful form of advertising, for the reason that people who search on Google reveal a lot about their intent, for example what do they want to do or buy

Search advertising is also known as paid search advertising, pay-per-click marketing, sponsored ads, cost-per-click marketing etc, and is the most popular form of advertising.

Google is the world's leading provider of search ads.

In social media marketing search advertising is a method that is often used, it’s a method of placing different online advertisements on web pages that show results from search engines

Search advertising is an alternative to SEO and SEM.

Search marketing has two main types:

  • SEO (search engine optimization)

  • PSA (paid search advertising)

Search engine optimization is a way to get free traffic from search engines by achieving a lot of success.

Paid search advertising or the process of paying for your ads to appear on different search engines.

What are Search Ads?

When you look for a product or service online, Goggle or any other search engine provider, displays a results page consisting of both organic and sponsored results.

The ads can be displayed in many ways, but search engines typically indicate which results are sponsored and which are not.

Various businesses that place ads in the search results, pay a small fee every time somebody clicks on one of their ads, this method is known as pay-per-click advertising.

Businesses that advertise in the search result are not charged until somebody clicks on one of their ads, which explains why it’s known as pay- per- click (PPC) advertising.

Do you ever question yourself: How to make search advertising work for you?

When done right, search advertising is a highly effective way to bring in new business and customers and also drive online sales and traffic.

However, this does not mean that search advertising is always done right, it’s important to be specific when building and managing your search campaigns, for the reason that a small mistake can cost you money and also cut into your ROI

Typically this advertising technique is offered by search engine companies.


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